There will reopen Diesel monobrand stores in Moscow - Top news - Mass Media - Fashioner

This year there will reopen in Moscow monobrand stores of the italian brand Diesel. In march 2009 due to financial difficulties an disagreement in questions of positioning of the brand between Diesel representatives and owners of franchise in Russia there closed all five stores of the brand, including the largest on - on Tverskaya street.

Diesel

From now on the official representative of the company Diesel S.p.A. and the trade mark Diesel in Russia will become a show room «Li-Lu» (company «Rubin Import»).

Representatives of the company announced that the opening of a monobrand boutique Diesel in Moscow is scheduled for autumn 2010. At the moment it is possible to puchase Diesel jeanswear in the network of stores «Jeans Symphony».From spring-summer season 2010 show room «Li-Lu» will officially present interests of Diesel S.p.A in the Russian territory.

The first store will open in autumn 2010.

At the moment the brand is presented in Moscow (TSUM; network of stores «Jeans Symphony»), Krasnodar (monobrand boutique); Perm (monobrand boutique).


	Tags: Jeans, Youth fashion.


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Fashioner - guide to russian apparel, footwear and accessories market, retail and wholesale company data, market research and analysis, Go-to-Market strategy.